AN E-COMMERCE WEBSITE

RESEARCH

Competitive / Comparative Analysis 

Conducting a competitive and comparative analysis helped to identify the industries best practices, features and functions, and any room for innovation. Truespirits primary competitors are Lands End, True Grit, and Dennis School Uniforms.  
 

User Interviews

I conducted an user interview  with my cousin who has two children that go to a charter school and have to wear uniforms. I was able to find out important information that would catapult my UX process.  

STRATEGY

Persona

This Persona resembles the type of person that would be found shopping on True Spirit. It includes there goals, needs, touch points, and pain point points. Meet my cousin Asha.  

Card Sorting

By card sorting it helped organize features and functions that  should be present on  Truespirit. 

Site Map 

This site map incorporated the navigation schema for TrueSpirit 

DESIGN

Sketches

After collecting data and research, it was then time to make my ideas come to life. Sketching enabled me to explore and refine possible design solutions for True Spirit. My sketches included a story board illustrating the user flow and raw wireframes. 

Wireframes 

These low-fidelity wireframes resemble the skeletal framework for TrueSpirit.  This step is essential for usability testing.